Privacy policy

Last Updated: March 8, 2024

We’re Easistuff Pty Ltd (Australian Business Number: 20 672 188 993). We write software, mobile apps and games. This privacy policy explains how we collect, use and protect your personal data.

We are subject to the privacy laws of the jurisdictions in which we operate, including the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth).

How and when we collect your personal data

When you interact with Easistuff Pty Ltd through our websites, apps and games, we collect personal data. Sometimes the personal data we collect is provided by you and sometimes it is collected automatically.

You give us data when you: contact us via one of our websites, use our paid-for services, play one of our games, apply for a job with us, attend an interview or assessment, opt-in to receive our marketing messages, subscribe to our mailing lists, call us, email us, live chat with us online, make a purchase from us or through our online services, interact with other users on our online services, ‘follow’, ‘like’, post to or interact with our social media accounts.

We collect your data automatically when you: access our website pages, interact with other users on our online services, open an email from us, play our games online or make a purchase from us or through our online services.

Types of personal data we collect

Depending on the specific services you use and how you interact with us, we may collect various types of personal data as further described in this section.

Contact details - Your name, address, telephone number and email address.
Account profile data - Your name, email address, birth date, gender, username and password.
Financial information - electronic transaction records (we do not ever store your payment details directly).
Information that identifies you - Your birth date or age, IP address, login information, social media username(s), browser type and version, time zone setting, browser plug-in types, geolocation information, operating system and version, cookies, Google AdID, Apple® IDFA and other unique device IDs.
Information on how you use our websites - Your URL clickstreams (the path you take through our site), products/services you view or purchase, page response times, error logs, how long you stay on our pages, what you do on those pages, and other actions.
Information on how you purchase and use our games and services - Your gaming platform, game version, mobile and hardware identifiers, device event information, crash reports, language or subtitle options, game scores, game metrics, achievements, rankings, play time, feature usage, player performance and progression, purchases, time zone, timestamp or session duration.
Survey information - Any information that you decide to provide to us when you complete one of our surveys.
Employment information - (only when you apply for job roles with us) Name, email address, employment history, references, education history, results of pre-employment screening and background checks, relevant experience, achievements, skills and qualifications and the outcome of any interviews or tests that are part of the recruitment process.
Information provided to us by third parties - Mobile platform providers and application stores username, device ID, purchase history and geo-location.

What about special categories of data?

We do not actively collect any “special categories of data” about you (data that is intended to identify your racial or ethnic origin, political opinions, religious/philosophical beliefs or trade union membership, genetic data, biometric data, health data, or data about your sexual life or orientation, criminal offences or alleged offences). Please don’t send us your unsolicited special categories of data or post them anywhere on our services.

What about children’s data?

You must be at least 13 years old to use any of our services, apps or games, as we do not target our games to children under 13 and do not knowingly collect any personal data from any person under 13. If you think we have unintentionally collected personal data from someone under the age of 13, please let us know by contacting us at privacy@easistuff.com.

Why and how we use your personal data

We will use your personal data only for certain specified reasons and only when we have a lawful basis to do so. Which of the following reasons is applicable to you depends on the type of relationship we have with you and how we interact with you. For example, we will not use your personal data for the purpose of processing payments unless you’ve made, or attempted to make, a purchase from us.

Keeping our websites and gaming services running

Providing you our games and services online, access to our websites, login authentication, age verification, remembering your settings, processing payments, populating leaderboards, hosting and back-end infrastructure and keeping our websites and services secure.

In the EU and UK, our lawful bases for this use of your personal data are: performing our contract with you, to comply with our legal obligations and legitimate interests to keep our services running.

Enabling you to communicate with other users

Certain parts of our websites and online services enable you to communicate and interact with other users. We will use information you have provided us to enable these interactions and communications on our websites and online services.

In the EU and UK, our lawful basis for this use of your personal data is: performing our contract with you.

Processing payments

We will use your information to allow third parties to process payments for goods and services on our behalf. We do not directly store your payment information.

In the EU and UK, our lawful basis for this use of your personal data is: performing our contract with you.

Targeted advertising

Through cookies, clear GIFs, web beacons and tracking pixels we will use your information to deliver relevant advertisements and offers to you and measure the effectiveness of the advertising and offers. These technologies connect your behaviour across different websites, mobile apps and devices and enable tailored advertising to be served to your game, web browser, or mobile device. Please also see “Cookies” below.

In the EU and UK, our lawful basis for this use of your personal data is: your consent.

We will use your information to communicate with you if you message us, respond to our posts, “like” our posts, tweet or retweet us or otherwise interact with us directly on social media platforms. We also analyse social media postings and trends to understand customer sentiment about our games and services.

In the EU and UK, our lawful basis for this use of your personal data is: our legitimate interests in promoting our brand and communicating with interested individuals.

Anti-cheat, anti-tampering, fraud, and unauthorised and unlawful activity detection, prevention and investigation

We use the information you provide us and the information we collect about you to enforce our rules and policies, protect our customers and business, maintain the competitive integrity of our games, and investigate and respond to fraudulent, unauthorised or illegal activity on or related to our current or future services. We may also use your information for machine learning behavioural predictions to detect and prevent fraudulent activities on our services.

In the EU and UK, our lawful bases for this use of your personal data are: our legitimate interests to operate a safe and lawful business or where we have a legal obligation to do so.

Customer support

When you use our customer support, we will use your information for handling enquiries or complaints, troubleshooting and solving technical issues over phone, email, making necessary changes to our products and services and monitoring your participation in our forums and all parts of our services that allow you to publicly post information or interact with other users.

In the EU and UK, our lawful bases for this use of your personal data are: performing our contract with you, our legitimate interests to provide you with customer service, our legitimate interests in providing the correct products and services to our website users or to comply with our legal obligations.

Improving and continually developing our games, services and websites

We carry out analytics and research on in-game data collection and related metrics to understand how our customers are playing games and the effectiveness of our marketing campaigns. We also use your information to undertake player segmentation (profiling), cheat detection and prevention, machine learning (we sometimes use carefully selected third parties to do this on our behalf), general management of our websites, traffic optimisation and heat mapping (including through the creation of animated representations) of your usage of our websites. We also rely on device log data to assist with diagnosing and correcting technical issues with our websites, apps and games.

In the EU and UK, our lawful bases for this use of your personal data are: performing our contract with you and our legitimate interests in learning about the types of people who are interested in our games, websites and services, to keep our games, online services and websites updated and relevant, and to develop our business, understand how our customers play our games and inform our marketing strategy.

Recruitment

To evaluate your suitability for a role that you have applied for we will use your information to verify your application details, academic qualifications and work experience, perform background checks, review and audit our recruitment processes and its outcomes and identify any future employment opportunities that you may be suitable for.

In the EU and UK, our lawful basis for this use of your personal data is: our legitimate interests to recruit new employees or contractors.

Contests, prize draws, leaderboards and tournaments

When you participate in our contests, prize draws, in-game leaderboards, tournaments or other promotional events we run from time to time, should you decide to participate in them, we will use your information to process your entry as well as to communicate with you and award and send you certain prizes or rewards, either digitally or physically, if you have qualified to receive them. In some cases our promotional events may have a “leaderboard,” entry list, or similar element, in which case we may display your name or other information you submitted on such a publicly accessible list. Some contests, prize draws, and tournaments will also involve publicly displaying your entry in media throughout the world.

In the EU and UK, our lawful bases for this use of your personal data are: your consent or contract.

Digital marketing and advertising

We will use your information to provide you with promotional communications and paid advertisements on our services and on third-party platforms. This includes using your personal data for matching your data across our websites, games and services to measure the effectiveness of marketing campaigns, profiling and segmentation and to tailor promotional communications and paid advertisements to those which you are more likely to be interested in. We also use machine learning to predict the effectiveness of digital marketing campaigns for our customers and to tailor campaigns and digital marketing communications, including through purchase history and game play behavioural analysis.

In the EU and UK, our lawful bases for this use of your personal data is: our legitimate interests to provide you with marketing communications where we may lawfully do so.

Direct marketing

Where you have consented, we will use your information to send you communications about our services, products and features that you have agreed to receive directly via email. We also use machine learning to predict the effectiveness of direct marketing campaigns for our customers and to tailor campaigns and direct marketing communications, including through purchase history and game play behavioural analysis.

In the EU and UK, our lawful bases for this use of your personal data is: your consent.

What the different lawful bases mean

This section explains what the lawful bases we rely on for processing your personal data actually mean.

You have provided clear and unambiguous consent for us to process your personal data for a specific purpose. You have the right to withdraw this consent at any time.

Contract

We need to process your personal data for us to fulfil our contractual relationship with you.

Legitimate interests

We need to process your personal data for our legitimate interests, or the legitimate interests of a third party, in conducting and managing our business and our relationship with you. When we use your personal data for our legitimate interests, we try to take into account any potential impact that such use may have on you.

Legal obligation

We have a legal obligation under applicable law to process your personal data.

Keeping your personal data secure

We treat your personal data with care and take reasonable steps to protect it from unauthorised access, use or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure.

If you believe your personal data has been breached, please contact us immediately at privacy@easistuff.com.

Depending on the purpose for which we collect your personal data or the nature of our interaction with you, we may use third parties to process some of your personal data (for example, we engage third parties to process information about your purchases and use of our games). We require that these third parties use only the information they need to perform their specific services as specified in our contract with them. If we stop using any such third party’s services, we require that your personal data held by them is either securely and permanently deleted or rendered irreversibly anonymous. In all cases, we apply measures to keep your data safe and your privacy protected.

We share your personal data with third-party IT companies who support our website, online services and other business systems, payment services providers who process your payments for goods and services, fraud detection, investigation and prevention companies who help us detect, investigate and prevent cheating, abuse, fraud, tampering or other unauthorised use of or disclosure of non-public information about our current and future services and direct marketing companies who help us manage our electronic communications with you.

We may share your personal data with Google, Facebook and other third-party advertising partners so they can show you our products and services that might be of interest to you while you are on a social media platform, browsing the internet or playing our mobile games. For example, if you provide us with your email address we may share it with Facebook so that you can receive tailored advertising from us when you use Facebook, and so that other users of Facebook who share similar interests to you can also receive tailored advertising from us. This is based on your consent to marketing or our legitimate interests to provide you with marketing communications where we may lawfully do so.

Under very specific circumstances, we will share your personal data with third parties (including law enforcement bodies) in order to respond to or investigate fraudulent, unauthorised or criminal (or potentially fraudulent, unauthorised or criminal) activity on or related to our systems, services, or events, including the unauthorized disclosure of non-public information related to current or future services. We may also be required by law to disclose your personal data to the police or to another law enforcement, regulatory or government body in your country of origin or elsewhere, including upon receiving a legally valid request to do so. We may also be required by law to disclose your personal data to third parties in response to a court order, subpoena, or other compulsory process.

Cookies

Cookies are widely used to allow online sites to function efficiently. They are small text files that (depending on your browser settings) websites and other online services deposit on your computer, mobile phone, tablet or other device. These small text files are placed on your device to store data that can be recalled by a server in the domain that placed the cookie. Some cookies on our websites are placed by third parties acting on our behalf. We use cookies and similar technologies to store and remember your preferences and settings, enable you to sign in, combat fraud, analyse how our services perform and fulfil the other purposes described below. Additionally, our applications use other unique identifiers, such as advertising IDs, for similar purposes.

How we use cookies

We use cookies and similar technologies for several purposes, depending on the app, game or website you visit or use, and how you choose to use our websites and services. These purposes include:

Storing your preferences and settings - We use cookies to remember your preferences and settings. For example, cookies can remember your preferred language to enhance your experience on our website. Saving your preferences means you won’t have to reset your preferences every time you visit our websites.
Security, detection and investigation - We use cookies to process information that can help secure and protect our services, as well as to detect and investigate illegal activities, fraud and abuse.
Social media - Our websites and services may use social media cookies, including cookies that help you share content to your social media accounts.
Interest-based advertising - We may use cookies to collect data about your online activity and identify your interests so that we can provide advertising that is most relevant to you.
Analytics - We use cookies and other unique identifiers to gather usage and performance data. For example, we use cookies to count the number of unique visitors to our websites or create animated heatmap representations of your usage of our websites to understand how our websites are being used and where errors may be occurring. We also use cookies and other unique identifiers to match your data across our websites and games to understand the effectiveness of marketing campaigns.
Performance - We use cookies to understand and improve how our products perform. For example, we use cookies to gather data that helps with load balancing (this helps ensure that our websites remain up and running).

Cookies commonly used on our websites

Some of the cookies we, and third-party companies we hire to provide services on our behalf, commonly use are listed below. This is not an exhaustive list; it is intended to identify some of the primary types of cookies we typically set. If you visit one of our websites, we may set some or all of the following cookies:

Advertising cookies

Easistuff Pty Ltd, and third parties operating on our behalf, may place targeted advertising cookies on your device in order to show you advertisements for services and products that will be of interest to you. We may also use these cookies to limit the number of times you see a particular advertisement or to show you advertisements more closely targeted to you, based on your browsing behaviour.

Targeted advertising cookies uniquely identify your browser and/or device. If you disable these cookies (for example, by using the steps in the following section) you may still receive advertisements from Easistuff Pty Ltd but they won’t be tailored to your interests.

The Network Advertising Initiative and Your Online Choices websites provide mechanisms for opting-out of some such advertising.

Restricting, blocking or deleting cookies from our websites

If you would rather restrict, block or delete cookies from our websites you can click on “Privacy settings” in the footer below.

Additionally, you can also use your browser or device’s operating system to do so. Most web browsers and devices provide controls that allow you to choose whether to block browser cookies and to delete them. Controls vary by browser and the settings available and how they work may change.

Where your personal data is processed

We sometimes need to share your personal data with third parties and suppliers, who are located outside the European Economic Area (“EEA”).

When it is necessary for us to transfer your personal data out of the EEA and/or the UK, we will do so only when the transfer is authorised under applicable law, including when the transfer is made to a country the European Commission has deemed to have adequate data protection laws, is governed by the Standard Contractual Clauses (European Commission: Standard Contractual Clauses for the transfer of personal data to third countries) for data transfers between EU and non-EU countries or is authorised by another recognised transfer mechanism under applicable law.

How long we hold your data for

We will retain your personal data for only as long as you are a customer or are using our services and for no longer than is necessary after that. We will securely destroy or irreversibly anonymise your personal data once it is no longer necessary for us to retain it.

Your rights over your personal data

This section describes the various rights you have over your personal data under the General Data Protection Regulation (Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016) and the UK Data Protection Act 2018, how you can invoke these rights with us and where you can find more detailed information about these rights.

Your right of access - You have the right to request copies of your personal data. This right always applies. However, there are some exemptions, which means you may not always receive all the personal data you request.
Your right to rectification - You have the right to request that we rectify information you think is inaccurate or complete information you think is incomplete. This right always applies.
Your right to erasure - You have the right to request that we erase your personal data in certain circumstances.
Your right to restriction of processing - You have the right to request that we restrict the processing of your personal data in certain circumstances.
Your right to object to processing - You have the right to object to us processing your personal data under certain circumstances, including when we do so based on our legitimate interests.
Your right to data portability - You have the right to request that we transfer your personal data to another organisation, or that we provide a copy of it to you. This right applies only to personal data you have given us and that we are processing based on your consent or our contract with you.

Where laws allow, you may be required to pay an administrative fee for exercising these rights. Whenever possible requests will be processed within 30 days of acknowledgement of receipt of your request.

To exercise your above rights, or any other rights available to you under applicable law, please write to our data protection officer at the address listed below.

Customers in the EU or UK may also lodge a complaint regarding our use of your personal data. If you have such a complaint, we ask that you please tell us first so we can have a chance to look into your concerns. If you remain unsatisfied, you can contact your local Supervisory Authority or the Information Commissioner’s Office on their website.

Application

This policy applies to data that Easistuff Pty Ltd collect about you as outlined in the policy details above.

This policy does not apply to information that may be collected by a third party or how that third party may use, handle, store or disclose your data. Links to our third party partner’s privacy policies are provided below.

Third party partners

Our websites, mobile apps and games rely on third parties to provide services on our behalf. To ensure you understand how these third parties manage your personal data, we have linked to their privacy policies below:

Advertising partners

Analytics partners

Data protection officer

We have appointed a data protection officer for you to contact if you have any questions or concerns about your personal data. Our data protection officer can be contacted by writing to:

Data Protection Officer
Easistuff Pty Ltd
1 Tripovich St
Brunswick VIC 3056
Australia

Changes and updates to this privacy policy

We reserve the right to amend this Privacy policy without notice at any time. You should check here regularly to see our current Privacy policy.

Contact us

If you have any questions or concerns about this Privacy Policy or your privacy rights, please contact us at privacy@easistuff.com.